13 Top Secrets of Successful Facebook Marketing for Your Business

Watch these video where I share some insight into How you can use social media most especially facebook to market our business. It is free to share. Share it in any of your social  media

Eight Simple Steps To Automatic Online Cash-Flow

Today I want to expose you to eight simple I’ve been following to rake in cash from my online business. It is so simple that once you follow the simple steps you are surely working yours parts to your online success.Read on

How to Make Money With Twitter (Part 3)

Here is the Part 3 of this topic that I promised, You will read  why design is not important in Twitter and How this secret can help you to making more money by working with this understanding. Read On

How to Make Money With Twitter (Part 2)

Here is the second parts of our article How to Make Money With Twitter. As you read the article in this section try and apply the content and don’t forget to share your testimonies. Let’s start the Journey now:

How To Make Money with Twitter (Part One)

I hope you enjoy our series on social Media Marketing. Today we are going to start another Four Parts article on How To Make Money with Twitter. Don’t Forget to like our pages and share it with your friends as an encouragement.  You equally need to follow us in Twitter so that you can be updated any day anytime. Happy reading

How to do Business and make Money on the Facebook( Part 4 )

Today we will end the article I started How you can make money on facebook. Here is the  part Four of the article you have been reading. “How to do Business and make Money on the facebook”. Here is the part3  Happy reading:

How to Start Business and Make Money On the Facebook (Part Three)

Here is one of my facebook page. See it here

Today we will continue with part three of the article you read last “How to do Business and make Money on the facebook”. Here is the part3  Happy reading

How To Start Business and Make Money On the Facebook Part 2

Today we will continue with part two of the article you read last “How to do Business and make Money on the facebook”. Here is the part2  Happy reading.

How to start business and make good money on the Facebook ( Part 1)

Because of the buzz that is going on the social media, I have decided to roll out four parts article on How to start business and make good money on the Facebook. Here is the part one:

Introduction

The internet is all abuzz with Facebook and these days everyone is making a beeline for creating their own profile. On the whole, any online social networking website like Facebook has very quickly emerged as an astonishing stage to make pots of money online.

7 Ways to Drive Laser-Targeted Traffic To Your affiliate Program

An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing.  He may have the necessary drive, diligence and perseverance to be able to understand how the system works.  He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it.  However, all these would prove useless if he does not know how to drive traffic to his website.  His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.  The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer.  With all the websites piling on top of each other, how would one be able to stand out?  The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned.  Because they are popular for driving free targeted traffic, they should not be ignored by all means.  Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal.  Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership.  Locating websites that are related to one’s own website is the primary task.  Once there, he should be able to establish communication by personalizing everything as much as possible.  It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketer prefers.

The third way is through writing one’s own articles.  This is an effective way in promoting a website, because good content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.

The fourth way is through joint venture marketing.  This is one of the most effective ways of promoting a product or a service.  Having a partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

The fifth is through joining affiliate programs.  Having affiliates to do the work means allowing them to bring tons of traffic to a website.  Skyrocketing sales would be realized as a result, and both the affiliate and the website owner will benefit from the situation.

The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned.  The use of autoresponders and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketer concerned.

The seventh is by knowing one’s market through and through.  It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website.  This way, a solid customer base is going to be created.  Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

Traffic generating strategies are important in trying to make one’s affiliate marketing career inch forward.  It is always advantageous to plan one’s moves in any business that he might undertake.  This is particularly so in affiliate marketing.  If one knows how to get people to see what he has to offer, then he is on the right track.

5 Big Reasons Why You Should Use Facebook Ads Today

If you're looking for a quick and highly effective way to reach a massive audience, then Facebook advertising is an excellent option. Read on and we'll look at five of the biggest reasons for this and why you should consider it for your business.

1 It's PPC

PPC means 'Pay Per Click' and is also the format of another very popular advertising network: Google AdWords.

The appeal of PPC is that you don't pay anything if your ad isn't effective. You are only paying here when someone actually clicks on your advert meaning you get free exposure for your brand and meaning that you won't pay a dime if your ad doesn't encourage anyone to actually visit your site. If you then make sure you dissuade anyone who isn't likely to be a customer in your ad, you can almost guarantee ROI.

2 It Fits Any Budget

Due to the nature of Facebook ads, this also means you can always afford them no matter your budget. You set the amount you are willing to pay out each time someone clicks on an ad and the only drawback for making this number low is that your ad won't be shown as often. Even if you only spend a few dollars a week you can still try it out.

3 It's Highly Targeted

An advantage that Facebook has over Google is that it lets you target specific demographics. In other words you can choose to only show your ad to people who are single, married, above a certain age, femaleÉ etc. All this data allows you to avoid wasting money on people who aren't in your target audience and while Google AdWords is targeted in a different way (it lets you address people searching for particular subjects) it doesn't provide quite the same control. Facebook now also allows you to target people by their precise location.

4 It's Social

Another great advantage of Facebook ads over Google AdWords is that it incorporates the power of Facebook's social aspect. People can like your adverts and share them, or you can use them to direct people directly to your Facebook page to get more likes there. If social media marketing is a big part of your strategy then the two are highly synergistic.

5 It's Easy

Getting started on Facebook is incredibly fast and simple meaning that you can have an ad campaign up and running in no time to start generating revenue.

10 Ways to Build Your Credibility on Social Media

Social media is an incredibly powerful marketing tool that can help you to reach a potentially unlimited number of people with the very minimum investment in terms of time, money and effort.

But while social media might be incredibly powerful, it's still only going to be as good as the strategy you have in place and if you haven't first established yourself as a credible authority then you'll find that everything you do falls on deaf ears.

To improve your effectiveness then, you should make this one of your biggest focusses. Here are ten ways to build that credibilityÉ

Create a Blog

Then fill it with well-researched, in-depth and informative posts and share them on social media. This is content marketing 101 and one of the best ways to establish trust and authority. If you can't write, hire someone who can to do it for you.

Build Followers

Unfortunately, if you have a social media account with 14 followers, you will have a hard time convincing people to put stock in what you say. Of course it shouldn't necessarily matter but it does. People see this as an indicator of your authority Ð so get to work growing that number.

Be Personal

People like to know that there's a real human being behind a social media account which can help to build trust and therefore credibility. Every now and then posting a personal image will help to build that connection with your fans.

But Not too PersonalÉ

That said, a drunken rant or a Tweet about your toilet habits can also seriously undermine your respectability. You might think it's amusing/poignant but your business account is not the place for that kind of content.

Branding

Your social media pages should have strong branding that utilizes high definition images and well written information. Make sure that everything says 'quality'.

Spelling

Does a misspelling necessarily mean that your interesting fact isn't true? It shouldn't do really but to a large portion of your audience it does.

Post Regularly

If you go days, weeks or months on end without posting then your social media will look like a ghost town which suggests it's not a professional account.

Network

One of the easiest ways to be persuasive is to appeal to another authority on a given subject. If you can get a referral from another big social media account then this will help you greatly.

Participate

Communities on social media give you a chance to answer questions and demonstrate that you know your stuff. You should consider this almost as an opportunity to 'advertise' your expertise and knowhow.

Deliver Quality

Most importantly: make sure that all your posts are interesting/entertaining and that you are consistently delivering quality and value.

7 Surefire Ways To Increase Your Traffic Starting Today and How To Use A Tell A Friend Script To Drive Traffic Today

The success of any internet Business depends so much on traffic generation and conversion.    
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site

and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.


More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of  a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.


Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

DISCOVER HOW YOU CAN GET FREE RADIO ADVERTISEMENT

The cost of doing business are many, one greatest expense you're going to incur in conducting a
successful business is advertising. You have to advertise. Your business cannot grow and flourish
unless you advertise. Advertising is the "life-blood" of any profitable business. And regardless of where or how you advertise, it's going to cost  you in some form or another.

Every successful business is built upon, and continues to thrive, primarily, on good advertising. The top companies in the world allocate millions of dollars annually to their advertising
budget. Of course, when starting from a garage, basement or kitchen table,you can't quite match their advertising efforts---at least not in the beginning. But there is a way you can approximate their maneuvers without actually spending their kind of money. And that's through "P.I" Advertising.

"P.I." stands for Per Inquiry. This kind of advertising is most generally associated with broadcasting, where you pay only for the responses you get  to your advertising message. It's very
popular--somewhat akin to bartering--and is used by many more advertisers than most people realize. The advantages of PI Advertising are all in favor of the advertiser because with this kind of advertising arrangement, you can pay only for the results the advertising produces.

To get in on this "free" advertising, start with a loose leaf notebook, and about 100 sheets of filler paper. Next, either visit your public library and start poring through the Broadcast
Yearbook on radio stations in the country, or Standard Rate and Data Services Directory on Spot Radio. Both these publications will give you just about all the information you could ever want about
licensed stations.

An easier way might be to call or visit one of your local radio stations, and ask to borrow (and take home with you) their current copy of either of these volumes. To purchase them
outright will cost $50 to $75.

Once you have a copy of either of these publications, select the state or states you want to work first. It's generally best to begin in your own state and work outward from there. If you have a money making manual, you might want to start first with those states reporting the most unemployment.

Use some old fashioned common sense. Who are the people most likely to be interested in your offer, and where are the largest concentrations of these people? You wouldn't attempt to sell
windshield de-ice canisters in Florida, or suntan lotion in Minnesota during the winter months, would you?

At any rate, once you've got your beginning "target" area decided upon, go through the radio listings for the cities and towns in that area, and jot down in your notebook the names of general mangers, the station call letters, and addresses. be sure to list the telephone numbers as well.

On the first try, list only one radio station per city. Pick out the station people most interested in your product would be listening to. This can be determined by the programming description contained within the date block about the station in the Broadcasting Yearbook or the SRDS Directory.

The first contact should be in the way of introducing yourself, and inquiring if they would consider a PI Advertising campaign. You tell the station manger that you have a product you feel will
sell very well in his market, and would like to test it before going ahead with a paid advertising program. You must quickly point out that your product sells for, say $5, and that during
this test, you would allow him 50% of that for each response his station pulls for you. Explain that you handle everything for him: the writing of the commercials, all accounting and bookkeeping, plus any refunds or complaints that come in. In other words all he has to do is schedule your commercials on his log, and give them his "best shot." When the responses come in, he counts them, and forwards them on to you for fulfillment. You make out a check for payment to him, and everybody is happy.

If you've contacted him by phone, and he agrees to look over your material, tell him thank you and promise to get a complete "package" in the mail to him immediately. Then do just that.
Write a short cover letter, place it on top of your "ready-to-go"
PI Advertising Package, and get it in the mail to him without
delay.

If you're turned down, and he is not interested in "taking on" any PI Advertising, just tell him thanks, make a notation in your notebook by his name, and go to your next call. Contacting these
people by phone is by far the quickest, least expensive and most productive method of "exploring" for those stations willing to consider your PI proposal. In some cases though, circumstances
will deem it to be less expensive to make this initial contact by letter or postcard.

In that case, simply address you card or letter to the person you are trying to contact. Your letter should be positive in tone, straight forward and complete. Present all the details in logical
order on one page, perfectly typed on letterhead paper, and sent in a letterhead envelope. (Rubber-stamped letterheads just won't get past a first glance.) Ideally, you should include a self-addressed and stamped postcard with spaces for positive or negative check marks in answer to your questions: Will you or won't you over my material and consider a mutually profitable "Per Inquiry" advertising campaign on your station?

Once you have an agreement from your contact at the radio station that they will look over your materials and give serious consideration for a PI program, move quickly, getting your cover
letter and package off by First Class mail, perhaps even Special Delivery.

What this means is at the same time you organize your "radio station notebook," you'll also want to organize your advertising package. Have it all put together and ready to mail just as soon
as you have a positive response. Don't allow time for that interest in your program to cool down.

You'll need a follow-up letter. Write one to fit all situations; have 250 copies printed, and then when you're ready to send out a package, all you'll have to do is fill in the business salutation
and sign it. If you spoke of different arrangements or a specific matter was discussed in your initial contact, however, type a different letter incorporating comments or answers to the points discussed. This personal touch won't take long, and could pay dividends!


You'll also need at least to thirty-second commercials and two sixty-second commercials. You could write these up, and have 250 copies printed and organized as a part of your PI Advertising
Package.

You should also have some sort of advertising contract written up, detailing everything about your program, and how everything is to be handled; how and when payment to the radio station is to
be made, plus special paragraphs relative to refunds, complaints, and liabilities. All this can be very quickly written up and printed in lots of 250 or more on carbonless multi-part snap-out
business forms.

Finally, you should include a self-addressed and stamped postcard the radio station can use to let you know that they are going to use your PI Advertising program, when they will start running
your commercials on the air, and how often, during which time periods. Again, you simply type out the wording in the form you want to use on these "reply postcards, and have copies printed for your use in these mailings.

To review this program: Your first step is the initial contact after searching through the SRDS or Broadcasting Yearbook. Actual contact with the stations is by phone or mail. When turned down,
simply say thanks, and go to the nest station on the list. For those who want to know more about your proposal, you immediately get a PI Advertising Package off to them via the fastest way
possible. Don't let the interest wane.

      Your Advertising Package should contain the following:
      1. Cover letter
      2. Sample brochure, product literature
      3. Thirty-second and sixty-second commercials
      4. PI Advertising Contract
      5. Self-addressed, stamped postcard for station acknowledgement and acceptance of your program.


Before you ask why you need an acknowledgement postcard when you have already given them a contact, remember that everything about business changes from day to day---conditions change, people get busy, and other things come up. the station manager may sign a contract with your advertising to begin the 1st of March. The contract is signed on the 1st of January, but when March 1 rolls around, he may have forgotten, been replaced, or even decided
against running your program. A lot of paper seemingly "covering all the minute details" can be very impressive to many radio station managers, and convince them that your company is a good
one to do business with.

Let's say that right now you're impatient to get started with your own PI Advertising campaign. Before you "jump off the deep end," remember this: Radio station people are just as professional and dedicated as anyone else in business---even more so in some instances--so be sure you have a product or service that lends itself well to selling via radio inquiry system.

Anything can be sold, and sold easily with any method you decide upon, providing you present it from the right angle. "hello out there! Who wants to buy a mailing list for 10 cents a thousand names?" wouldn't even be allowed on the air. However, if you have the addresses of the top 100 movie stars, and you put together an idea enabling the people to write to them direct, you might have
a winner, and sell a lot of mailing lists of the stars.

At the bottom line, a lot is riding on the content of your commercial---the benefits you suggest to the listener, and how easy it is for him to enjoy those benefits. For instance, if you have a new book on how to find jobs when there aren't any jobs: You want to talk to people who are desperately searching for employment. You have to appeal to them in words that not only "perk up" their ears, but cause them to feel that whatever it is that you're offering will solve their problems. It's the product,
and in writing of the advertising message about that product are going to bring in those responses.

Radio station managers are sales people, and sales people the world over will be sold on your idea if you put your selling package together properly. And if the responses come in your first offer, you have set yourself up for an entire series of successes. Success has a "ripple effect," but you have to start on that first one. We wish you success!
 

10 Tips to Optimize Your Local Business Using Facebook

Social Media nowadays is not just limited to connecting with friends or acquaintances, sharing pictures or life updates. It has become a platform for business marketing as well, both in the global as well as the local field.

Facebook, as we all know, is the king of social networks. It is a good place to reach out to clients and build your brand online. The said social network provides much different functionality in which SEO analyst; web developers and marketers can use to get their business noticed online.

In this article we will be focusing on how you can optimize your local business' online presence with the use of Facebook.

10 Tips To Optimize Your Local Business Using Facebook

• A Good Page Name -It is best to have the name of your business as your page name in Facebook. This will help maintain a consistent identity of your brand and search engines can associate your Facebook page with your business. If you have establishments located in different areas, you can create a page with your business name plus the location, such as: Joe's Diner - Los Angeles.

• Inject Keywords in About Section - There is no need to be an expert web developer in order to get this done. Writing something for the "About" page is quite manageable. Insert keywords, essential business details as well as local address and phone number in the information section of your Facebook page, as this can help in the optimization for search engines. However, always remember to not overstuff it with keywords and keep in mind the proper keyword density, as this will gain high ranking in SERPs.

• Customize Facebook URL - As soon as you get certain numbers of Likes in Facebook, you will be able to make a custom URL for your page. It is best to still use your keywords, company or business name to add into the URL - as this will help in sharing your social profile easily and put a signal to search engines to associate the page with your product brand and services.

• Become a Fan - Use your local business page to become a fan of related local pages in Facebook, however, keep away from competitors. Liking a related local business page will enable you to interact and post comments on their updates, which gives you more exposure to the target audience.

• Target Locations with Status Updates - This is a good function to promote your brand products or services in a certain location. This will allow your status updates only to appear to people in specific locations. You can set this by clicking the dropdown arrow under your status box and change "Public" to Location/Language where you can specify a particular country, city or state.

• Offsite Page Links - Link to your Facebook page from your official blog or business website. This increases the value of your Facebook page in search engines and connects your brand with its social network outlets in the web. You can also consider spending some time commenting or posting to blogs or forums including a link to your page to maximize the backlinks.

• Content With Snippets - Turn your Facebook page into a hub of information where people get relevant answers to their needs in relation to the products or services that your business offers. You can post snippets of articles or lines with keywords from your official local business website then the link towards the page. This will serve as another inbound link strategy that helps in increasing your online presence.

• Add Images - Since Facebook implemented its Timeline version, posted pictures are the first things to capture the attention of many. As such, businesses took this advantage to promote their brands and services. Hence, it is recommended to put a cover photo that depicts the story of your local brand and tells the customers what it is all about. You can also add some graphics and images into your status updates as this will result in more "Likes".

• Regular Content Update - Unique, relevant and interesting content has always been an important factor in SEO. It can add value to your Facebook page. A page update highlights fun and informative contents that drive likes to your page. You can also reward you page fans special discounts on your products or host contests in your local page. This will give followers the idea that you have an active page and increase the value of your SEO efforts.

• Facebook Ads - This is an affordable way in promoting your brand to your target customers in a specific country, city, state, region, and etc. Facebook gives you the capability of serving ads only in a targeted geographical area, you will also know how many people are likely to see your ads, use images, and show up in a user's Facebook News feeds once they click "Like".

These are just some of the countless tips out there for optimizing Facebook pages for your local business. And as with all global or local SEO strategies, never expect increase in conversion to happen immediately, as everything takes time to see the change in results.

However, giving constant reliable and quality content in your page is not rocket science; all you need to keep in mind is what your clients and future customers want and need from a local business, and make sure that you cater to them effectively.

Hi! I'm Jollie Garado and I'm interested in writing about technology and SEO - outsourcing, link building or outsource web development to improve your small business.

Article Source: http://EzineArticles.com/?expert=Jollie_Garado

Article Source: http://EzineArticles.com/7277384

Branding - How Do YOU Appear on Facebook?

www.mightymofaz.com

Late to the party, many small and medium size businesses are discovering Facebook as a tool for promoting and branding themselves. In the past few years, the term "branding" has been a hot business topic, created by the media hype around advertising using social media. But I never fully understood the term "branding", its implications and the practise, until I started actively participating, reading and writing on my Facebook timeline.

My main reason for exposing myself to the world of Facebook, was simply to understand how it works. I wanted to see if there was merit in using Facebook, as over a billion users worldwide were doing. Whether I connected with my classmates from 30+ years ago or not, was furthest from my mind. What I did discover was that not only is Facebook a powerful branding tool for business but how individuals are unwittingly using it to create a personal brand that may come back to haunt them.

There was much that I didn't know about Facebook. But by "LIKE-ing" a few people I knew, a few more from my club and hometown classmates, I began to build a repertoire of scrolling real time news. It wasn't more than a year of regular weekly readings, that the light finally came on for me. Clear as day, I realized how several of my "friends" have casted, stereotyped, say "branded" themselves, and NOT in a good way. I saw a pattern from their postings, that I could have easily used to describe or introduce them, if I was ever asked. I began to label and think of them, specifically by how frequently and what they posted on their timeline. They have managed to "brand" themselves.

I began to detect a consistent pattern with many. Is that how I want to be described or thought of? There was the person that would post just family pics of events with their grand kids. This is commendable, but maybe in a closed family Facebook sub-page; not your general friends list. There was the person who posted pictures that made me wonder, "What am I missing here? Why is this picture being broadcast? It's just a picture!" All it proved was that they knew how to take a picture and how to post to Facebook. Nice, I thought. They have a heartbeat. There was the friend who spoke of deep inner feelings. Sure; just thinking out loud perhaps, but maybe don't be posting into words. People will sense you are emotionally unstable and incapable of dealing with everyday life. Then there was the world traveller that would post pictures daily from across the globe. Obviously not current and just drawing from years past vacations. Then there was the person who posts 10 times per day. Well, that person clearly does not have a life and needs constant attention. Some may come across as activists. That's when I discovered I can UN-follow these while still leaving them in my friends list. And believe me, I did.

So before you write on your timeline, and then click POST, ask yourself the following 3 questions.

1) What is the purpose of my post?

Are you hoping to inspire, inform, motivate, instigate or call-to-action someone? Are you sharing an experience with a picture hoping to get some feedback from others? Or are you just blowing off some steam, perhaps getting onto a soapbox and ranting about an incident that happened to you? Are you hoping for support or sympathy? If you are writing in the "heat of the moment" and saturated with emotion such as anger or vindictiveness, then close your laptop and go for a good walk or other physical activity. Yes, writing can very good therapy, so continue writing, but do so in your personal journal, not your Facebook timeline. No one is interested in reading your thoughts repeatedly.

2) Am I comfortable with others repeating my comments attached to my name?

This is more inline with the "gossip session" or water cooler talk, when others may talk about you behind your back. We can't control gossip about us, so make sure it is gossip you are comfortable having proliferate about you. Hearing your comments in the third person may make the hairs on the back of your neck standup.

3) If this was my last post, would I want to be remembered by it?

Think legacy. What do you want to leave behind for others or society in general? In what light would you like others to talk about you?

I know I said 3, but here is the bonus question;

4) Is there any value to my post?

Sometimes we get carried away and when others look at our post, they ask themselves, "So what? Why are you telling me this?" This is more along the lines of the "What's in it for me?" question. If not, then write your post so it will be of value to others.

Today, more than ever, most people reading something are looking for specifics that will bring them value, knowledge or absolute riches. They just don't want to be an audience, giving their precious time to you, the aspiring author who is going to write the next best seller which will turn into the #1 movie of the year. If not, then your post is simply "noise" and your contacts may not only "un-follow" but also remove you as a friend completely.

Remember, when you are posting on Facebook, you are talking to the world. Statements will never be retracted or deleted. Your post may even proliferate and haunt you with someone reposting on other social media. Even if deleted, people who have already read your post may remember you by that lasting impression you gave them. People can make their minds up about you very quickly and can stereotype you as an activist, anti-whatever and just plain dangerous to have around. Don't place yourself in the "court of public opinion". Also, some potential employers hire social media consultants to compile a social media profile of you. Seeing pictures of you volunteering your time with a worthy charity in a developing country is a good thing. But pictures of you getting blasted at the bar on the week-ends, well, not so much.

Facebook is a powerful social media tool. It levels the playing field between a lowly individual and a multi-million dollar company. Done right, you can project as good as the big companies. Use it to showcase your strengths, ambitions and accomplishments. Use it to inspire and summon others to their cause. Use it to stay connected. Use it to develop and advertise "your brand". I hope my experience with Facebook and tips above will help you "brand" yourself in the best possible light. As a test, you can connect with me on Facebook and practise what I shared above.

Terry is a freelance speaker, writer and the principle content creator and currator (CCC) at TDKtalks.com

His video, audio and written content is disseminated through his website, Slideshare, iTunes, and Ezine Articles.

Terry, a dynamic speaker who listens to his audience, is personable, energetic and passionate about connecting with people. His presentations can be thought provoking, motivating, inspiring or just entertaining.

Article Source: http://EzineArticles.com/8881934

Important Tips to Improve Your Social Media Marketing Efforts

What is Social Media Marketing?

Social Media Marketing is a way of attracting the viewers who are using social network sites and making them share the content through it. This increases the web traffic and gains attention of the users. Through sharing, it helps in improving relationships of the client's organization with individuals or even among organizations. In current scenario, It accounts for around 75% of entire business in the world.

Current trend in Social Media Marketing

Twitter and Facebook currently dominate the World of Social Media Marketing. However, there are other sites or networks that perform well in this field including YouTube, Google+, LinkedIn, Blogs and Foursquare. The marketers also should have a close watch on fast performing networks like Vine, Instagram, where it uses mobile marketing and are soon to occupy top slot.

So are there any threats and Challenges waiting for Social Media Marketing?

Definitely, while the marketers are engaged in posting content through it,one has to be very careful of what has to be published. In most of the organizations, the employees are tempted to post comments on whatever they are aware of. This results in publishing confidential data to the public and increased exposure to litigation. Companies like McDonald's, Chrysler have underwent these incidents and caused them fear.

So, keeping all these in mind, this article provides some tips to improve Social Media Marketing

Tips to improve Social Media Marketing

Just by posting in social networks attracting the viewers are merely impossible. So how can we do it? Here are the 8 steps to improve them in a successful way.

*Pictures all the way - Definitely, nowadays people find it hard to read boring texts all the way. They want everything to be attractive. So, addition of relevant pictures with appropriate content gives a pleasant feel to the viewers. To make it further attractive, it can be made in the form of slides

*What about an audio? - Yes, sure you can. This is the simplest way to convey the message and easy to reach every one. So add audio wherever required.

*I got a Pin!!! - If you want people to share your pictures with others and convey your message, then definitely you have to use Pin.

*Add questionnaire - Questionnaire is the best way to know viewers' interest. This can be added in social networking sites, particularly in Facebook.

*Reviews please - After doing all these, you definitely cannot predict whether what you did is successful or not. Adding reviews will tell exactly how good your content is.

*Use Vine and YouTube - Show viewers proper videos. Incorporate them to view your clips in vine and YouTube. Along with this, GIFs can be added as it occupies less space.

*Don't Force - Do not post/share the same content again and again to a particular set of people. If they don't like it, leave it. Don't force them to view.

*Promote offers using social Media - Offers are the best way to stimulate the person's wishes to visit your link. Adding URL along with this will help to access the company's web page so that reputation gets increased.

Article Source: http://EzineArticles.com/8911202