1. Do your
keyword research. Striving to identify the “buying keywords” that your target
customers are using. One easy way to do that is to use “Google External Keyword
Tool”. To research which keyword gets the most searches? The tool is free to
use and it will also suggest related keywords to you.
What you are
also looking for is evidence that people are searching on a given phrase, and
that those people are spending money. “The Google External Keyword Tool” will
tell you this.
You can also
enter a keyword phrase that you plan to target into the regular Google Adwords
ads display on the right side of the page. These are people paying for each
click from people who search on the term, and then click through to their
sight.
2. Use your
target keywords to craft titles for 20 articles. In addition to the keywords,
make sure that your title also promises some benefits. The article title is
what’s going to get you the most attraction in the search engine.
3. Actually,
write those 20 articles. They can be as short as 400 words. If you have trouble
writing, make sure you go to several of the bigger article directories and read
what other have written on the topic. Also google the keyword and look at what
experts have had to say on the topic, and then write the articles.
If you are
still stumped, simply plug your mike into your computer and then talk about the
topic. Most of us are certainly good at talking. Record your thoughts then go
back and organize them and you have an article (or several articles)
Add a
resource box to the article that tells the reader to go to your site for more
information, or resource (your product), on the topic. When linking back to
your site, your keywords as the anchor text were permitted.
4. Turn the
article into a video. The simplex way to do this is probably to put your main
points on power-point slides. Then as you read your article, flip through the
slides, and record it using camtasia screen capture software. As easy as that,
you have a movie.
5. Turn each
article into a podcast (an mp3). Just read the article and record it using
software built right into your computer. You can also download free recording
software from tons of places on the internet. One of my favorites is audacity.
6. Write several
press releases using the article title as your topic. Here you need to get a
little creative, as an example, for this article, I would use “Website Traffic
Expert Reveals How to Generate Free Website Traffic Fast.”
These press
releases are being written for SEO purposes, so the exact wording is not so
critical. You are going to share several points in the Press Release and then
you are going to link to one or two websites that you want to call attention
to. Your link will use your keywords as the anchor text.
7. Submit
these articles, videos, podcasts, and press releases to article directories,
video sharing sites. Since I do this for numerous products and projects, I use
an automated submission site. Being a very prolific writer, I have weeks when I
may do 20-40 articles (while still running my business.)
8. Rinse and
repeat. What happens over time is that you will soon have so much content in
cyber-space that you will achieve critical mass. At that point you will rank
for your most important keywords as well as lots of long tail keywords. At that
point you will be amazed at the traffic.
To speed up
the process you can also post your articles to an optimized word-process blog
that has been configured to “ping” aggregators, social networking sites, and
bookmarking sites each time that you post. If you don’t know how to do that,
it’s beyond the scope of this section. But most web-masters familiar with
wordpress can set that up quickly for you. Wordpress is very simple, yet very
powerful.
There you
have it, “How to generate free website traffic fast” yes, there is work
involved, but when you see the results, you will know that it was well worth
it.
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